>BRANDING EDITORIAL BRANDING Lotus is an editorial concept for a magazine geared towards privileged Millennials trying very hard to piss off Baby Boomers with their self-centered and clearly lazy, entitled lifestyles. (In other words, that generation ironically scapegoated by their own post-hippie parents for explaining all of society's economic and social ills after literally just graduating from college.) But I digress. The clean design lets striking photos breathe next to careful choices for typography and layout. The first two images are concepts for the magazine cover and features the masthead I conceived. The following images include the contents page (next to a Patagonia Advertisement) and three article spreads. Avocado toast anyone?

Site design by Cynthia Barton

>BRANDING
EDITORIAL BRANDING Lotus is an editorial concept for a magazine geared towards privileged Millennials trying very hard to piss off Baby Boomers with their self-centered and clearly lazy, entitled lifestyles. (In other words, that generation ironically scapegoated by their own post-hippie parents for explaining all of society's economic and social ills after literally just graduating from college.) But I digress. The clean design lets striking photos breathe next to careful choices for typography and layout. The first two images are concepts for the magazine cover and features the masthead I conceived. The following images include the contents page (next to a Patagonia Advertisement) and three article spreads. Avocado toast anyone?
>BRANDING
EDITORIAL BRANDING Lotus is an editorial concept for a magazine geared towards privileged Millennials trying very hard to piss off Baby Boomers with their self-centered and clearly lazy, entitled lifestyles. (In other words, that generation ironically scapegoated by their own post-hippie parents for explaining all of society's economic and social ills after literally just graduating from college.) But I digress. The clean design lets striking photos breathe next to careful choices for typography and layout. The first two images are concepts for the magazine cover and features the masthead I conceived. The following images include the contents page (next to a Patagonia Advertisement) and three article spreads. Avocado toast anyone?
>BRANDING
EDITORIAL BRANDING Lotus is an editorial concept for a magazine geared towards privileged Millennials trying very hard to piss off Baby Boomers with their self-centered and clearly lazy, entitled lifestyles. (In other words, that generation ironically scapegoated by their own post-hippie parents for explaining all of society's economic and social ills after literally just graduating from college.) But I digress. The clean design lets striking photos breathe next to careful choices for typography and layout. The first two images are concepts for the magazine cover and features the masthead I conceived. The following images include the contents page (next to a Patagonia Advertisement) and three article spreads. Avocado toast anyone?
>BRANDING EDITORIAL BRANDING Lotus is an editorial concept for a magazine geared towards privileged Millennials trying very hard to piss off Baby Boomers with their self-centered and clearly lazy, entitled lifestyles. (In other words, that generation ironically scapegoated by their own post-hippie parents for explaining all of society's economic and social ills after literally just graduating from college.) But I digress.
The clean design lets striking photos breathe next to careful choices for typography and layout. The first two images are concepts for the magazine cover and features the masthead I conceived. The following images include the contents page (next to a Patagonia Advertisement) and three article spreads. Avocado toast anyone?